Throughout my career, I've had the pleasure of producing and executing dozens of publicity plans.
I've written plans for...
- Driving new store customers
- Making businesses attractive to recent or future college graduates
- Buildling business-to-business partnerships
Throughout...I've been a die-hard student of a publicity guru - the only man to literally become a multi-millionaire by selling the Brooklyn Bridge, Dr. Paul Hartunian. In fact, I worked with Paul on an informercial project some years ago and we've maintained our friendship to date. So I can tell you from experience...the man is a genious!
Alright...on to the point of this e-mail.
Paul recently sent out a terrific e-mail with 14 tips to getting tons of publicity and here they are...
1. Keep the look of your press release consistent so the media gets familiar with you!
2. Get something out to the press no matter how good or bad you think it is!
3. Consistently submit relevant articles!
4. Align your story with recent news or current events!
5. Know your topic inside and out!
6. Tie yourself to a local charity!
7. Be a character - never be ordinary!
8. Network at every media event possible!
9. Learn all the media players names!
10. Always be ready for your interview when the time comes!
11. Let reporters come to you as an expert on your topic when they're writing other articles!
12. Thank the media for printing your story or interviewing you!
13. Keep your interviews on point!
14. Develop an angle or "pitch" around your story!
To learn more about how you can get a million dollars worth of publicity for FREE, just click here.
Until next time...
Peter
http://www.peterwink.com
PS...Check out my new online Peterwink.com store by clicking here.
PPS...My new video blog will open next month! Stay tuned! I can assure you it will be worth the wait! Check it out by clicking here!
If you like the free articles on this blog or find them helpful, let Peter know by buying him his all-time favorite gift - an Amazon gift certificate. Just click here!
